If you’ve ever bought something off the web from reading a real and honest recommendation about it, then you’ve come across organic content. In its basic sense, organic content is an unpaid information or advice found on various blogs or websites telling their experience on the specific product or service (as opposed to commercialized ads on websites). When readers type in specific keywords on search engines like Google and several results come up, these results are known as Organic Search Results.

People mostly rely on organic content since it is straightforward and they come from real people who have tried it a product or service. Even though they are unpaid, they are effective marketing tools because of their capability to boost customer confidence.

Have you observed how people get turned off by advertisements? It’s the same situation with the web. Paying to be put on top of search results in search engines gives the impression of mediocrity. If your content is truly relevant to the search, then why pay for good placement? This mindset backfires the intent of marketability. People do not really trust these kinds of sites. They trust links that come out naturally because they show a greater chance of relativity.

Constantly putting original and quality content to your site gives the impression that you care for your customers as much as you care for the credibility of your business. Not only that, adding informative content shows you have in depth knowledge of the service or product you are offering. These factors build greater trust with your customers which then translate to more business.

As proof of this, a recent research headed by a media company shows that ninety-nine percent of purchases rooted from organic search results.

They have become so effective that even Google, who was once famous for separating the organic and the paid search results, has tainted its disparity for both. Pressures from advertisers had mixed both the advertisements and the organic results as shown in Google’s search results pages these days.

There are more benefits from keeping it natural. Not only is it cheap by not paying for advertisements, it also keeps you in the relevant search. Maintaining relevant content will link other websites to you which plants you on the results page for a long time.

While social media marketing may be a relatively new development, social networks themselves have been around for quite some time, long before sites like Twitter, Facebook and YouTube were even thought of. Contrary to popular belief, social media has a long history, beginning with the very first email sent from one computer to another—even that occasion wasn’t as “glamorous” as many of us think, as the bits of information were exchanged between two computers placed next to each other.

Still, it’s always interesting to look back at how far we’ve come. Social media has undertaken some pretty massive changes, particularly during the last decade. Social media has a very long history, and it’s filled with some a handful of great stories.

So before you go and tell your friends that everything began with Facebook, tell them about this image below.

Via: Online Schools

Taken from [onlineschools.org]